You know, the problem with these advertising based tasks is that even if the candidates can come up with a good concept, they just don’t have the time to carry it out properly. Although, that’s not to say that last night would be an example of the candidates coming up with good concepts.
Bill picked out Panos and Ciara as project managers and obviously wanted to find out if Panos could do more than entertain and if Ciara could do more than complain. The brainstorming from both teams resulted in them basically coming up with same idea. Off to the focus groups they went in search of approval and when they didn’t get it, both teams decided to ignore the results. Why bother doing the focus group in the first place? I don’t think a focus group is always necessary, but if you are going to conduct a focus group you should at least listen to the results. Plus, I was hoping to see their reaction to Barry’s idea of having “Go, Harvey Go!” in an Italian accent on their ad.
Ciara looked terrible on this task from the start and it didn’t help that she had Jamie to contend with. I can see why Jamie may not have confidence in Ciara but it really did seem like he was against everything Ciara said. Regardless though, Ciara stacked up the errors by booking too many models, not calling the cameraman and generally not managing things well. Meanwhile, Panos’ team had to deal with plenty of changes in their plans but apart from that, things were running smoothly for them and Barry was in his element in the director’s role. All he was lacking was a fold-out chair and silly trousers.
We’ve seen some terrible presentations in the Apprentice but Barry’s display last night was a new low. He could have tried to come up with something on the spot, he could have used cue cards rather than pulling out crumpled bits of paper and even failing that, he could have stayed quiet and allowed Panos to save the presentation but he couldn’t help himself. Car crash TV.
In the boardroom, everybody watching knew Ciara was going home so essentially we were just waiting for Bill to finish his usual rant. Then, BAM!, double eviction. Ciara goes and then Jamie! While Jamie was a bit disruptive in this task, I think Bill was simply sending a message to the rest of the candidates.
And then there were five…….of which I think it’s got to be one of the girls who’ll win. I’ve already backed Michelle, any Niamh supporters out there? Or do you think one of the guys could win? Let us know what you think below.