JNIR Results
- Ireland's fastest growing website with 116,000 readers
- 76% increase in less than a year
- 59% ABC1 Readers
- 65% Aged Between 20-35, 27% over 35
- National Coverage
RecruitIreland.com are delighted to be one of 17 Irish sites to be involved in the Joint National Internet Research Survey.
Background:
The Institute of Advertising Practitioners of Ireland brought forward the concept of creating an ongoing research project for the Internet industry, in much the same vein as is done in TV, Radio (JNLR) and Print (JNRR). One of the primary reasons for this is that there is no credible monitoring of the medium. It is believed that the market needs a standard, one that draws the line in the sand where confusion has reigned for the last number of years (with page impressions, visitors, unique visitors etc).
RecruitIreland.com Results:
In total RecruitIreland.com has 116,000 Irish readers (International readers were not included) visiting the site according to the latest figures from JNIR. This compares to 66,000 readers in the prevous survey published in June 2003, an increase of 76% in less than one year.
Social Class
59% ABC1 – guaranteed quality traffic - RecruitIreland.com has a higher proportion of ABC1s than any other Irish Recruitment Site
Age Profile
65% aged between 20 and 35 – in the
height of career moves
27% 35+ - ability to deliver senior management
Coverage by Region
Delivery across all regions throughout Ireland, both urban and rural
Current Work Status
Higher proportion of users in current employment - As our advertising slogan says "There's always a better job on RecruitIreland.com"
