Dell Inc. listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. Revenue for the last four quarters totaled $56.7 billion and the company employs approximately 69,700 team members around the globe.

Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory in just under five days on average.

Dell Cherrywood

One of the largest centres of its kind in Ireland, Innovation House, Dell's EMEA Business Campus in Cherrywood, Dublin employs over 1500 people. The operation is responsible for sales and marketing activities in both the local Irish market and the home and small to medium business sector of the UK market. European-wide functions include the EMEA Enterprise Expert Centre – a multi-lingual group of system consultants, providing high-level customer support for the data centre environment - and the EMEA Marketing team, responsible for online development, pricing, product marketing, business analysis and the design of EMEA-wide advertising and direct mail campaigns