{"id":268,"date":"2021-03-08T09:24:05","date_gmt":"2021-03-08T09:24:05","guid":{"rendered":"https:\/\/www.recruitireland.com\/advice-centre\/?p=268"},"modified":"2023-04-14T17:41:59","modified_gmt":"2023-04-14T16:41:59","slug":"international-womens-day-anne-marie-tomchak-on-sharejoy-and-the-future-of-media","status":"publish","type":"post","link":"https:\/\/www.recruitireland.com\/advice-centre\/international-womens-day-anne-marie-tomchak-on-sharejoy-and-the-future-of-media\/","title":{"rendered":"International Women\u2019s Day: Anne-Marie Tomchak on ShareJoy and the future of media"},"content":{"rendered":"

Anne-Marie Tomchak is a digital executive, editor, broadcaster, and founder who has worked at the top of international news, technology, and fashion media. She has led editorial teams at British Vogue and Mashable, launched the social media investigative unit, BBC Trending, and founded the social enterprise ShareJoy.<\/span><\/p>\n

With International Women\u2019s Day today, Recruit Ireland asked her about ShareJoy, her top career advice, and the future of media.<\/span><\/p>\n

ShareJoy<\/span><\/i><\/p>\n

ShareJoy is a social enterprise and digital wellbeing initiative that channels the joy of pre-owned and sustainable fashion to support youth mental health organisations in the UK and Ireland. It launched\u200b in 2021 with a fashion edit of items donated by twenty prominent Irish women.<\/span><\/p>\n

\"\"
Louise Kennedy blazer donated for ShareJoy initiative<\/figcaption><\/figure>\n

For Anne-Marie, there were two drivers that motivated her to start ShareJoy – sustainability and mental health. When she needed to clear out her wardrobe, she thought \u201cWhat am I going to do with all this stuff? And when she was stuck at home staring at her phone she asked herself: \u2018how can I build a better relationship with this device?\u201d\u00a0<\/span><\/p>\n

I\u2019d already intended to set up a Depop shop but wanted the act of selling my clothes online to serve a wider purpose,\u201d explains Anne-Marie. \u201cSo when I got a call from my friend Meave McMahon telling me about the loss of Arwen Sullivan, it put things into perspective.\u201d<\/span><\/p>\n

\u201cArwen was just 23 and died by suicide in the first few weeks of lockdown. She loved fashion and was passionate about sustainability and wellbeing. So the idea for ShareJoy fell into place organically.\u201d<\/span><\/p>\n

\u201cMental health is fragile and it\u2019s been put under a lot of strain during the pandemic. This initiative is about focusing on the good things about fashion and technology, and leveraging the positive side of the coin to move things forward in a solutions-focused way,\u201d Anne-Marie said.<\/span><\/p>\n

Since starting on Blue Monday, January 2021 ShareJoy raised over \u20ac13,500 in the first two weeks of its launch for the mental health charity Pieta. Going forward the plan is to release items into the Depop shop on a monthly basis and feature Irish and sustainable design as well as pre-loved fashion. February\u2019s star listing is the iconic Irish designer Louise Kennedy who donated an item from her AW20 collection.\u00a0<\/span><\/p>\n

International Women\u2019s Day<\/span><\/i><\/p>\n

Anne-Marie lives by the spirit of International Women\u2019s Day every day but for her, it\u2019s important to have a time dedicated to put the spotlight on certain issues that need to be highlighted around women and gender equality. \u201cIt\u2019s a punctuation point for us to take stock, however it\u2019s not just about one day,\u201d she said.<\/span><\/p>\n

\"Anne\"
Anne-Marie Tomchak. Photo: Joanne Warren Moore<\/figcaption><\/figure>\n

This year\u2019s theme is Choose to Challenge and for Anne-Marie, this is something that resonates with her own work. She has covered an array of gender issues for British Glamour over the last year from the increase of domestic violence against women during lockdown to virginity clinics in the UK \u201cwhere women\u2019s bodies are being controlled and exploited\u201d, she said.<\/span><\/p>\n

Anne-Marie has been a champion of women and women\u2019s voices for a long time now through her work, \u201cfighting for equality and social justice through the journalism I\u2019ve been producing is incredibly important to me,\u201d she said.<\/span><\/p>\n

\u201cInternational Women\u2019s Day this year is going to be more important than ever because the UN has already highlighted that we\u2019re at risk of reverting back to 1950 stereotypes and losing about 25 years of progress due to the care burden women have taken on during COVID.<\/span><\/p>\n

It\u2019s not that women don\u2019t want to care, we are caring, but what\u2019s happening is, by default, a lot of the care duties are falling onto women. As a result, careers are being put on hold. We need to ensure that we don\u2019t lose all of the gains that we\u2019ve made\u201d, she continued.<\/span><\/p>\n

Career tips<\/span><\/i><\/p>\n

When Recruit Ireland asked Anne-Marie what advice she might give to women thinking of starting their own business or initiative she stressed the importance of outreach- connecting with others and networking, \u201cIt\u2019s the best advice I can give\u201d, she said.<\/span><\/p>\n

In Anne-Marie\u2019s experience, most people are willing to help and the worst thing that can happen is they say no.<\/span><\/p>\n

\u201cSometimes you have to be a master of your own destiny. We need to be more proactive now that we\u2019re living in a more physically confined way,\u201d she said.<\/span><\/p>\n

She recalled a quote that she read in Laura Whitmore\u2019s new book \u2018No One Can Change Your Life Except For You\u2019. The quote reads, ‘The most common way people give up their power is by thinking they don\u2019t have any’. \u201cI love that quote because it\u2019s a reminder that we all hold power in the world (to varying degrees) no matter what world we\u2019ve been born into,\u201d she said.<\/span><\/p>\n

For those starting out in the media industry, Anne-Marie said, \u201cNow we have a little more space and time to reflect. There\u2019s room to figure out what titles you admire, where your interest lies\u201d. She gives the same advice as she gave about starting up a business and that is, \u201cDon\u2019t wait around hoping that someone will call you or \u2018discover you\u2019. Pick up the phone and write that email.\u201d\u00a0<\/span><\/p>\n

Anne-Marie recognises that getting work in media can be difficult especially during a pandemic, however, she said something rather profound. While we all think there\u2019s not much happening right now (unfortunately) when there\u2019s a crisis there\u2019s always a story to tell and she believes that\u2019s a unique opportunity.<\/span><\/p>\n

She said that young people don\u2019t always have to have it figured out yet, other than to know that the most pressing issues that lie with us today are social inequality and climate change, \u201cI always say this when I talk to young journalists, your future job doesn\u2019t exist yet,\u201d she said.\u00a0\u00a0<\/span><\/p>\n

Fake news and the future of media<\/span><\/i><\/p>\n

According to Anne-Marie digital literacy amongst recipients of news is something that needs to be addressed and not just targeted specifically at younger people, \u201cThe onus is on us all to become more digitally literate and that doesn\u2019t necessarily mean spending more time online,\u201d she said.<\/span><\/p>\n

\u201cI\u2019m a firm believer in original journalism and quality storytelling. Trust is really important. News has become quite polarised on social media platforms and we need to rethink how we do things. Start-ups like Kinzen (co-founded by Mark Little and Aine Kerr) are really important as they\u2019re dedicated to finding solutions to the disinformation crisis. And from what I can see solutions are clearly needed,\u201d she concluded.\u00a0\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Anne-Marie Tomchak is a digital executive, editor, broadcaster, and founder who has worked at the top of international news, technology, and fashion media. She has led editorial teams at British Vogue and Mashable, launched the social media investigative unit, BBC Trending, and founded the social enterprise ShareJoy. With International Women\u2019s Day today, Recruit Ireland asked… Continue reading International Women\u2019s Day: Anne-Marie Tomchak on ShareJoy and the future of media<\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":4231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,27],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-careers","entry"],"acf":[],"yoast_head":"\nInternational Women\u2019s Day: Anne-Marie Tomchak on ShareJoy and the future of media - RecruitIreland.com<\/title>\n<meta name=\"description\" content=\"International Women\u2019s Day: Anne-Marie Tomchak on ShareJoy and the future of media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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