Cover letters have the potential to play a key role during job search. Unfortunately, many job seekers cut corners, ending up with bland cover letters.
Recruitment/HR professionals have very little time to sift through the current volume of job applications. Your CV will get a 20 second window to impress. How much time will your cover letter get? Less or even none!!
There are many potentially powerful marketing tools being ignored or neglected by job hunters. I mention “cover letter” and most people seem disinterested. Is this you?
A cover letter allows you to express your particular interest in a job and organisation, and in turn highlight your main skills and attributes. It also allows you to explain why you are interested in the role, detail your enthusiasm for the work and the company and demonstrate to how you feel you would make a contribution.
A cover letter must always accompany your CV. Not including a cover letter is basically just lazy. Sending a cover letter shows you have taken time to think about the job and why you are suited to it.
In response to an advertCheck you meet the requirements of the job outlined, most recruiters advise only applying if you have 90% of the requirements. The other 10% are probably 'nice to haves' rather than 'must haves' anyway.