So you want to be a Career Coach?

Thursday, April 17, 2014

Demand for Career Coaching in Europe has never been higher. The recent economic downturn, far from making people see a Career Coach as an unaffordable luxury, has actually forced more and more people to look again at their own career direction.

Add to this the growing cultural acceptance of Career Coaching as a legitimate and important field, and you have a huge growth in demand from ordinary people up and down the country.

This is excellent news, of course.

However it comes with a significant downside: an increase in new Career Coaches in which levels of experience, quality and expertise vary wildly.

More than ever before, therefore, skilled and committed Career Coaches will need to be able to distinguish themselves.

Why the demand for career coaches?

People come to a Career Coach for a variety of reasons. But the most common theme by far in a first Coaching session is…

Career Disappointment - It’s the verse, chorus, instrumental break and repeat chorus we hear over and over again in our work.

Sometimes clients may not actually use the word ‘disappointment’. They may complain ofboredom, frustration, thwarted ambition, fearfulness or resentment. But underlying these feelings is usually that awful sense that one’s career is turning into one long, detestableanti–climax. Whether talking about job, lack of job, life outside job or lack of life outside job, these individuals feel imprisoned, constrained, stuck. They are waiting on some financial, professional or personal event that will somehow throw their world into Technicolor. But alas, it never seems to arrive.

Some further reasons why people opt to go to career coach: 

  • Stress of daily living – trying to stay afloat
  • Confusion and frustration with imposed work situations
  • Tolerating and dealing with negative work environments
  • Loss of confidence and security within their career
  • Help think straight – get on track
  • Changing Career Needs
  • Redundancy
  • Need to up skill
  • Feeling of Career Disappointment


To be an effective career coach you need to understand your role as a career coach practitioner. A career coach needs to know and understand best practice methods. An effective career coach will need to ensure chemistry fit and be clear on the Ideal career coaching client. Most importantly a career coach needs to deliver results.

Areas in which Career Coaches excel:

  • Redundancy – a need to hatch a new career plan going forward
  • Dissatisfaction with current career and considering either a total career change or a sideways move.
  • Working with somebody in order to increase momentum, accept accountability for their actions and bounce ideas off and brainstorm with to increase the chances of one’s next move being a real success.
  • Making a “dream career” move and planning for going back to what it is one “always wanted to do” but never got around to doing.
  • Returning to the workplace after a period of “Time Out”.
  • High-impact CV and Interview preparation. .

How do I become a career coach assessor? For those who have experience working within the career development and career advice field including recruitment and for coaches wanting to up-skill, check out our newly launched GoTo Career Coach Assessor Training Two Day Programme accredited by the European Career Coaching Association run by Irelands “GoTo” people in the field of Career Coaching and Coach Skills Training Jane Downes and Maureen Hewitt.

GoTo Career Coaching:

European Career Coaching Association