We are currently recruiting a Cluster Digital Marketing Manager (Galway/Limerick)for a leading Hotel Group.
The Cluster Digital Marketing Manager is an important role in our group central marketing function, with responsibility for the day-to-day digital marketing activities for a cluster of our unique and market-leading hotels in the West of Ireland. This role is based in Galway and requires regular travel to Limerick.
The Company boasts a collection of unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway, Limerick and Belfast to picturesque and historic estates close to Wicklow and Galway City- each of our hotels has its own distinct personality and charm.
· The overall digital marketing output and online performance for their specified hotels.
· Implementing digital marketing strategies including PPC, SEO and Email Marketing to communicate offers and drive ROI through the hotel’s website. Monitoring performance and liaising with 3rd party partners and hotel stakeholders to improve performance.
· The performance and updating of hotel websites, ensuring all hotels’ websites are updated accordingly displaying the right content with smooth and accurate customer journeys in place.
· Management of Digital Marketing Executive.
· Management of the digital marketing budget and spends for each hotel.
· Working with the Group Digital Marketing Manager and Group Director of Digital Strategy & Marketing on overall marketing strategy and digital direction for the hotels and taking the lead on ad hoc projects as required.
The successful candidate must have direct hotel website and marketing experience, with a strong understanding of website journeys and PPC/SEO. This role also requires a strong level of attention to detail and excellent communication skills with the ability to influence key stakeholders in a multi-business environment.
:
1. Management of hotel’s websites, ensuring content is updated in line with changing offers and hotel needs. Know the websites inside-out and ensure all pages and content is accurate and in line with the hotel’s priorities.
2. Oversee the implementation of ecommerce driving activities (i.e. PPC, SEO, Display and Email / CRM Management) and work with 3rd party partners and internal stakeholders to ensure performance is optimised- recommending tactics/strategy changes based on insights.
3. Take ownership of ecommerce reporting for your hotel, feeding relevant data into various reports and ensuring data is accurate and insights/actions are actioned upon.
4. Responsible for the managing and updating of the marketing budget and annual media plan for each hotel, with a strong focus on campaign management.
5. Project management of key marketing projects for the hotels as necessary (e.g. brand positioning development, new offer launch, new website build etc.)
6. Build strong relationships with key hotel and group stakeholders, take pride in the hotels you’re working on and continually seek to drive a better understanding of their business and needs.
7. Directly manage x1-2 Marketing Executives and take ownership of your team- showing leadership and helping to create a best-in-class creative and initiative-driven marketing culture.
8. Responsible for P&L monthly reporting and digital marketing weekly reporting.
:
- Competitive Salary.
- Health Insurance contribution.
- Pension contribution and other Manager level benefits.
- Ability to progress your career in the field of Marketing.
- Employee and Friends and Family Discounts at all Hotel Company properties.
:
- Minimum of 4 years digital marketing and ecommerce experience in a fast-paced environment.
- 4/5* Hotel industry experience in a similar role preferred.
- Direct experience in updating websites and a clear understanding of ecommerce customer journeys, PPC and SEO, Email.
- Excellent levels of personal motivation and is confident, ambitious and pro-active.
- Seeks out challenges and is driven by success.
- Own Car and full driving license is required
- Candidates will be required to travel for work related meetings and Events
- Some away nights will be required
For further information and to apply for this role email current CV with Reference details to richard@rlconsult.com