Director of Sales – 4* Resort Co Meath
We are looking for a commercially focused and strategically driven Director of Sales to lead the sales function at this leading 4* Resort property. The successful candidate be fully responsible for driving Sales growth across all relevant market segments.
Reporting to the General Manager and working in close collaboration with the Cluster Director of Sales & Marketing, the Director of Sales will oversee the on-property Events Team, support the performance and development of cluster-based sales colleagues, and ensure alignment between sales, marketing, and revenue strategies.
This is a fantastic opportunity for an accomplished Sales professional with a strong background in the 4/5* Hotel/hospitality sector who is ready to step into a wider commercial & strategic leadership role.
Duties and Responsibilities of the Role:
- Lead the development and execution of the annual sales strategy across all segments, including MICE, corporate, leisure, groups, and agency-led business, ensuring alignment with the hotel’s commercial goals.
- Work collaboratively with the General Manager, Cluster Director of Sales & Marketing, revenue, operations, and reservations to ensure consistent messaging and delivery across the full guest journey.
- Partner with the Cluster Director of Revenue to align pricing, inventory, and segment strategy, driving optimal occupancy, ADR, and RevPAR.
- Manage and grow a portfolio of high-value national and local accounts across multiple segments, driving business retention and new revenue opportunities.
- Identify and secure new business opportunities in key target areas, including corporate clients, associations, tour operators, and group travel organisers in conjunction with Cluster BDM’s and Cluster Director of Sales.
- Provide leadership and support to the on-property Sales and Events teams, ensuring a seamless approach to site inspections, client engagement, and high-profile activations.
- Regularly review and analyse key performance metrics using systems such as IDeaS, Lighthouse, OPERA, and CRM platforms to drive strategic sales decisions and identify revenue growth opportunities.
- Oversee all contract negotiations across sales segments, ensuring commercial viability, profitability, and client satisfaction in line with brand and service standards.
- Develop, monitor, and deliver against sales forecasts and targets, contributing to the hotel’s overall revenue and profitability objectives.
- Actively participate in senior leadership meetings and collaborate with cross-functional teams to align sales initiatives with operational capabilities and guest experience goals.
- Prepare and deliver sales performance presentations, contributing strategic insights at monthly board meetings, senior management meetings, and group-level commercial meetings.
- Proactively prospect new accounts and follow sales process through to convert into producing accounts through to thus ensuring effective management & recognise and capitalise to maintain to optimum level
- Maximise Room, Food & Beverage, Meeting & Event revenue streams in the hotel
- Represent the hotel and brand at key trade shows, networking events, sales missions, and industry forums to expand reach and reputation
Requirements for the role:
- Proven experience in a high-paced sales environment, ideally within hospitality.
- At least 2 years 4/5* hotel sales Management experience to include all hospitality segments.
- A strong track record of driving revenue and achieving targets
- knowledge of hotel systems including IDeaS, OPERA, Lighthouse, and other relevant platforms
- Strong negotiation, analytical and problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
- Ability to adapt to changing market conditions and business priorities.
- Candidates need Full Driving License and their own transport
For further details please contact Richard Lynch at 086-8333677. To apply for this role please forward current Resume in MS Format to richard@rlconsult.com