Marketing & Commercial Analytics Manager

Marketing & Commercial Analytics Manager - Cork

About Your New Employer

• Working with an industrial supply and distribution company who specialise in providing a wide range of industrial products and solutions to businesses, focusing on delivering outstanding support, service, and expertise across multiple sales channels (including field sales, trade counter, and sales support).
• This is a pivotal, senior leadership role with strong backing from management, offering you autonomy and real impact on the business’s growth trajectory.

About Your New Job

• As the Sales and Marketing Manager, you will lead, coach, and coordinate three revenue-focused teams: field sales, trade counter, and sales support, as well as the marketing function.
• You will build a consistent, data-driven marketing engine (across digital, email, promotions, and campaigns) to increase demand and brand awareness.
• You will enhance IT and analytics capabilities: improve CRM/ERP hygiene, rollout dashboards and automation, and drive market/customer intelligence.
• You will own the overall revenue and margin plan, establishing and driving clear KPIs and accountability throughout the department.
• Collaboration with Operations and Purchasing is crucial to optimise inventory, pricing, and product availability.
• You will support and develop a team of 4 direct reports (Retail Manager, Wholesale Manager, Marketing Exec, Sales Support) and oversee a total team of 12.

What Skills You Need

• Proven experience in leading sales and marketing within a multi-channel environment (industrial/distribution sector experience is a plus).
• Outstanding IT and analytics skills – adept with CRM/ERP, reporting, and Excel/BI tools.
• Ambitious and data-driven, with proven ability to introduce new marketing competencies and lead adoption of new processes.
• Experience in build a data-driven marketing engine (across digital, email, promotions, and campaigns) to increase demand and brand awareness.
• Demonstrated track record of sustainable revenue and margin growth, alongside improving team performance.
• Excellent communicator with strong coaching, motivational, and change management skills.
• Experience managing teams; able to develop, motivate, and support both new and established staff.
• An understanding of the industrial supply sector would be an advantage.

What’s on Offer

• Competitive salary: €55,000–€75,000 DOE + Bonus
• Be part of a senior leadership team driving meaningful growth and change.
• Hybrid working: 3 days a week in the office.
• Strong, experienced sales team in place – you will focus on strategy, structure, and marketing leadership.

What’s Next

Apply now by clicking the “Apply Now" button or contact me, Marie O’Driscoll at modriscoll@sigmar.ie / 021-4847133