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MARKETING MANAGER - RETAIL

 

Company:

MORGAN MCKINLEY
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Job Reference Number

14565790

Client ID:

RI/906035
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Posted On:

Feb 6 2012

Location:

KILKENNY, KILKENNY
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Job Type:

Permanent

Salary:

EUR1 /A + BENEFITS
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Benefits:
  • PENSION / PRSA
  • BONUS
Marketing Manager - Retail

Our client, a leading food ingredients and nutritionals company, currently has a vacancy for Marketing Manager within their retail division. This is a permanent role which will report to the Commercial Retail Manager and play an important role in the positioning of the group's retail business. If you have experience in marketing within retail then this is an exciting role which will involve the following:

Job Description
  • Responsibility for the implementation of an agreed commercial marketing strategy throughout retail stores.
  • Co-ordinating and management of store promotions, local branch events, advertising campaigns, communications for individual retail stores.
  • Continuous analysis of loyalty card program - monitoring customer trends and behaviours while constantly encouraging repeat footfall and spend.
  • Management of the digital and social media presence with a view to a move to ecommerce functionality.
  • Creating innovative tactics and methods of using all relevant channels and resources to build brand awareness.
  • Continuous and comprehensive analysis of competitor activity and performance to benchmark company performance against industry players
  • Coordination of all in-store point-of-sale and signage
  • Effective budget planning and control


Position Requirements
  • 3rd level Marketing qualification
  • A minimum of 5 - 10 years marketing experience some of which will have been in a large retail environment
  • Experience in loyalty scheme marketing and digital media
  • Excellent written, communication and interpersonal skills
  • Proven experience in project management working to tight deadlines
  • Strong organisational and planning capability