Currently recruiting Sales & Marketing Executive, 4* Hotel Waterford
Job Purpose:
To develop new business and be responsible for managing the relationship of accounts both local and national in an effort to increase revenue for corporate, leisure, events & conference business. Manage all aspects of sales and marketing activities, ensuring sales resources are used to maximize revenue channels for the hotel.
Duties and Responsibilities
Meetings & Events
- Proactive follow-up of all M&E enquiries within 24 hours.
- Chase provisional bookings, lapsed enquiries, and past clients.
- Conduct site inspections, client meetings, and Fam Trips.
- Build and maintain a detailed pipeline and conversion tracker.
- Research and target new local meeting & event business. Develop new revenue streams working with HODs (events, charities)
- Track and analyse turned-away business.
- Develop M&E promotional packages and seasonal campaigns.
- Attend networking events and build corporate relationships.
- Liaise with event organisers, DMCs, and corporate agents.
Leisure
- Research and engage tour operators, OTAs, and travel agents.
- Create seasonal and themed leisure packages.
- Build relationships with local attractions and tourism partners.
- Manage influencers and media contacts to promote hotel in local, national and online publications.
- Improve OTA listings, images, and content weekly.
- Convert phone, email, and online leisure enquiries efficiently.
Sales Activity
- Make weekly proactive sales calls and in-person visits.
- Maintain CRM with accurate notes and follow-up actions.
- Prepare weekly sales activity reports.
- Ensure in house upselling activities across all departments.
- Represent the hotel at trade events, local events, showcases and conferences.
Sales activities including but not limited to:
- Sales Trips & Appointments
- Telesales
- Site Inspections
- Corporate Hospitality
- Familiarisation Trips
- Tradeshow attendance
- Local events
- Meet in house corporate clients
Marketing:
- Assist with the creation & implementation of the sales & marketing plan. To ensure the Social Media plan is actioned and that new and creative ideas are continually explored.
- Manage all campaigns - online platforms including website, remarketing, display advertising, social media & PPC
- Manage all social media channels for the hotel achieving maximum results
- Marketing collateral
The ideal candidate for this position:
- Ideally have min 2+ years previous experience in a similar sales and marketing role in a 4/5* hotel.
- Have a full clean driver’s license and their own transport.
- IT Proficient & Ideally knowledge of Guestline PMS.
- Must possess excellent communication & interpersonal skills with a positive outlook.
- Must be standards driven and customer focused.
- Must be self-motivated and be able to demonstrate strong leadership skills.
- Must have experience of setting annual sales budgets.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Please note, we can only accept applications from persons who are currently eligible to live and work without restriction in Republic of Ireland.
For full details please contact Richard at 086-8333677 ... CV to richard@rlconsult.com