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HEAD OF PPC - ONLINE MARKETING
Company:HARVEY NASH |
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Job Reference Number |
13651813 |
Client ID: |
RI/167971 |
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Posted On: |
Jul 20 2009 |
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Location: |
DUBLIN |
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Job Type: |
Permanent |
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Salary: |
EUR40000-60000 |
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The successful candidate will have proven success in PPC, internet and online paid search . They will report to the Marketing Manager to provide daily campaign analysis, bid updates and reports, often on a bespoke basis. Organisation skills, coupled with high motivation and the ability to meet tight deadline and business targets is essential.
The successful candidate will be expected to:
Create new and manage existing PPC campaigns on Google, Yahoo and MSN ad programs.
Running of large scale group and brand budgets
Manage campaigns with large number of keywords.
Liaise with search engine account managers for billing, optimization, beta programs.
Develop Strategies for different types of keywords (brand/generic/locations)
Perform A/B testing and landing page optimization.
Working closely with Brand Manager, Head of SEO and Content Resource to maintain a uniform online presence.
Interdepartmental communication, making sure the common company goal is being achieved
Requirements:
Educated to Degree level in Computer Science, Communications, Marketing or relevant field
Minimum 3yrs Senior PPC experience with but not limited to the Travel Sector, Search Companies or Online Agencies.
Expect knowledge of Google tools and Products: Analytics, Adwords Editor, Conversion Tracking, Website optimizer, Local Business Ads.
Proven experience in managing large PPC budgets across multiple ad programs
Development of new PPC plans / strategies based on inventory, supply and consumer demand trends
Excellent campaign analysis, bid update reports and ROI reporting
Ability to modify / adapt bids and campaigns based on seasonal market fluctuations and supply availability.
For more info on this role contact Frank direct on 01-6741402 or please send in your CV to frank.keane@harveynash.ie
