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TRADE MARKETING MANAGER
Company:CPL |
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Job Reference Number |
14566437 |
Client ID: |
RI/JO-1201-240724 |
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Posted On: |
Feb 7 2012 |
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Location: |
KILKENNY, CARLOW |
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Job Type: |
Permanent |
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Salary: |
NOT DISCLOSED |
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A leading organisation is seeking a Retail Marketing Manager with Food/FMCG/Agribusiness experience. Based in Co. Kilkenny and reporting to the Head of Marketing, this role will be responsible for the development and implementation of the annual marketing strategy across a network of 52 stores.
Key areas of responsibility will include:
· Responsibility for the implementation of an agreed commercial marketing strategy throughout retail stores
· Co-ordinating and management of store promotions, local branch events, advertising campaigns, ATL & BTL communications for individual retail stores
· Continuous analysis of Loyalty Card program - monitoring customer trends and behaviours while constantly encouraging repeat footfall and spend
· Management of the digital and social media presence with a view to a move to ecommerce functionality
· Creating innovative tactics and methods of using all relevant channels and resources to build brand awareness
· Continuous and comprehensive analysis of competitor activity and performance to benchmark company performance against industry players
· Coordination of all in-store point-of-sale and signage
· Effective budget planning and control
Ideal candidate will have the following:
· 3rd level Marketing qualification
· A minimum of 3-5 years marketing experience within a large Retail environment
· Experience in Loyalty Scheme marketing and Digital Media
· Excellent written, communication and interpersonal skills
· Proven experience in project management working to tight deadlines
· Strong organisational and planning capability
To apply, please email your CV to elizabeth.spicer-mullen@cpl.ie or call 01 6146019 for more information.
